2009-09-23

Sino Group joins hands with the Chinese Artists Association of Hong Kong to launch the "Sino Clubhouse Cantonese Opera Appreciation Programme"

In collaboration with the Chinese Artists Association of Hong Kong, Sino Property Services (SPS) launches the “Sino Clubhouse Cantonese Opera Appreciation Programme”. Under the programme, the Association’s veteran instructors are invited to present a Cantonese opera course to residents of properties managed by SPS. The course will be launched next month in five clubhouses, including One SilverSea, Mount Beacon, Island Resort, Pacific Palisades and Dynasty Heights, expanding to more than 50 clubhouses within this year.

The opening ceremony was held at Olympian City this afternoon, officiated by Mr Huen Wong, Chairman of the Law Society of Hong Kong, Mr Yuen Siu Fai, Vice Chairperson of the Chinese Artists Association of Hong Kong and prominent Cantonese opera actor, Ms Tse Suet Sum, Committee member of the Chinese Artists Association of Hong Kong and prominent Cantonese opera actress, and Mr Sunny Yeung, Executive Director of Sino Group.

The course consists of six 1.5 hour lessons on the history, background, sentiment expressions, hand gestures and steps for the classical plays “Floral Princess” and “Romance of the Phoenix Chamber”. Mr Yuen Siu Fai will visit all participating clubhouses to provide guidance to students and select talented ones to join the Sino Clubhouse Cantonese Opera Competition. Winning students will be awarded scholarships for advanced courses with the association and have the chance to perform alongside Cantonese opera stars in Sino shopping malls. Mr Lui Hung Kwong, and Mr Chan Kim Fung, Committee members of the Chinese Artists’ Association of Hong Kong together with veteran Cantonese opera instructors Shum Tsui Hung, Lam Bo Zhu and Hong Wah will also attend to show their support.

"The venerable art of Cantonese opera is a Hong Kong favourite that's enjoyed by people from all walks of life. We are happy to cooperate with the Chinese Artists Association of Hong Kong to bring this traditional art into our clubhouses and offer learning opportunities to our residents. Our shopping malls will become stages that provide students with performance experience and nourish the public’s understanding of the art," said Mr Sunny Yeung.

Mr Yuen Siu Fai, Vice Chairperson of the Chinese Artists Association of Hong Kong expressed deep appreciation towards the programme, "For more than 100 years, the Chinese Artists Association of Hong Kong has been devoted to promoting the traditional art of Cantonese opera and cultivating artists of the next generation. Through this programme we hope to promote traditional Chinese art to society so that it can be nurtured and elevated to greater heights of development."

SPS has been continuously upgrading its clubhouse services and facilities to make them "the second home" for residents. More than 200 clubhouse service ambassadors are devoted to organising more than 1,000 recreational activities in its 62 clubhouses, such as Shaolin martial arts courses, art courses with HKAPA-EXCEL and the Sino Clubhouse Future Soccer Star Selection. SPS also introduced the "Sino Clubhouse Academy" to provide professional training to its clubhouse staff and exceed customers' expectations.

The Chinese Artists Association of Hong Kong

The Chinese Artists Association of Hong Kong aims to develop the art of traditional Cantonese opera and to protect the rights and welfare of fellow performers, care for the old and infirm, and to perform ceremonies to pay respect to the Chinese saints. Over the past fifty years, it has actively participated in charitable events in the community. At times of major natural disasters in Hong Kong or Mainland China, the Chinese Artists Association of Hong Kong immediately organise charity fundraising performances. Examples are: "Loving Heart for the Disaster Victims", "Warmth for Taiwan", "Loving Heart for South Asia", and "Together to Warm Sichuan" etc.


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