2009-09-10

Sino launches "Reduce Use of Plastic Umbrella Bags" Campaign in its flagship

In echo with the Environmental Levy Scheme on Plastic Shopping Bags introduced by the government, Sino Property Services (SPS) launches the "Sino Green Action – Reduce Use of Plastic Umbrella Bags" campaign in its managed shopping malls after its "7 July Mission Everyday No Plastic Bags". On top of providing umbrella racks and plastic umbrella bags of recycled materials, staff will also station at the entrances to provide umbrella wipe-dry service to customers.

Pioneer shopping malls and buildings joining the campaign include Olympian City, China Hong Kong City, Tsim Sha Tsui Centre, Empire Centre and SPS headquarters, Skyline Tower. The initiative will be fully launched in all Sino shopping malls by the end of this month. The corresponding press launch was held this afternoon at Olympian City and was officiated by Ms. Margaret Hsia, Assistant Director (Waste Management Policy) for the Environment Protection Department, Ms. Kwok Ying Ying, Project Officer, Greeners Action, Mr. Cliff Choi, Business Director, Hong Kong Council of Social Service and Mr. Gary Chan, legislative councilor, Mr Sunny Yeung, Executive Director of Sino Group, Ms Irene So, General Manager, Retail Marketing & Promotion, Sino Group and Ms Ronnie Chan, General Manager, Sino Property Services.

Ms. Margaret Hsia, Assistant Director (Waste Management Policy) for the Environment Protection Department attended in support of the campaign. She emphasised the severe wastage problem faced by Hong Kong and called for action to solve the problem from its roots, "with the Environmental Levy Scheme on Plastic Shopping Bags introduced, the general public has gradually adapted to bringing their own reusable shopping bags to reduce wastage. The government encourages other parties in the society to initiate other wastage-reducing measures and promote the green concept together."

Ms. Kwok Ying Ying, Project Officer of Greeners Action said, “Shopping malls and commercial buildings see the highest usage of plastic umbrella bags. Our survey shows 60% of the interviewees would immediately dispose the umbrella plastic bags after use, leading to wastage and extra trash. We appreciate the initiative taken by Sino to reduce the usage of umbrella plastic bags by launching the ‘Reduce Use of Plastic Umbrella Bags' campaign. It can effectively reduce customer reliance on plastic bags. We hope that, in the long run, umbrella plastic bags will be totally replaced by green alternatives. We also encourage customers to dry their umbrellas before entering shopping malls and reuse the umbrella plastic bags."

Mr. Sunny Yeung, Executive Director of Sino Group said "In support of Greeners Action, we implement the "Reduce Use of Plastic Umbrella Bags" campaign with no spare efforts. We first target at all our flagship shopping malls, in the hope to reduce plastic umbrella bag usage by 60% or above. By the end of this year, we will expand the initiatives to our commercial and residential buildings, promoting to our tenants and customers a green concept in their daily life. Our goal is to cultivate this green habit as second nature to all.

SPS is committed to environmental protection and has been proactively fulfilling Government environmental policy. SPS also took the lead in partnering with four secondary schools to organise the Sino Green Academy – Students' Green Ambassador Programme last month. More than 60 students participated in the programme. SPS Green Ambassadors acted as mentors to the students, who conducted carbon audits at four green Sino Group properties and proposed suggestions for further improvements. From staff to tenants, and to the next generation, Sino passes the message that green is everybody's business.

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